Meet Christy:
The CEO Behind Awaken
Hi, I’m Christy Dunn—founder of Awaken Professional Development and the Awaken Collaboration Team (ACT).
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I work with women entrepreneurs and decision-makers who are ready to lead at a higher level; with clearer thinking, stronger execution, and greater ownership of the results they’re building.
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After more than 20 years leading one of the top-performing sales organizations in the country, I made the decision to step away from the corporate model and build something different, something more intentional, more strategic, and more aligned with how women actually grow.
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Awaken was created to be that space.
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A place where leadership is sharpened, decisions are made, and growth is measured, not just talked about.
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My work sits at the intersection of strategy and leadership. I help you identify what’s working, what’s not, and where you need to lead differently in order to move forward. Not with more ideas, but with clear direction and real traction.
Whether we’re working together one-on-one or inside ACT, you can expect honest feedback, structured thinking, and a level of accountability that moves things forward.
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No fluff. No overcomplication. Just focused, intentional growth.
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You don’t have to have everything figured out to step into this next level, but you do have to be willing to lead.
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If you’re ready for that, you’re in the right place.
I lead with clarity, conviction, and a deep understanding of what it actually takes to grow.
In the room with me, things get clear - quickly.
I ask the questions most people avoid.
I challenge patterns that are keeping you stuck.
And I help you see what’s really driving your results, whether it’s working for you or not.
This isn’t surface-level coaching.
It’s honest, strategic work that requires ownership, awareness, and a willingness to lead differently.
I’m not here to simply support you. I’m here to help you grow.
And that means bringing both truth and strategy into every conversation.
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Because when those two come together, clarity follows and so does momentum
The Lens I Lead Through
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My work is grounded in a deep understanding of how people think, lead, and make decisions. One of the tools that has shaped that perspective is the CliftonStrengths® framework.
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These aren’t just labels—they reflect how I show up in the room and how I help others move forward.
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Relator
I build trust quickly and go deep. This allows for honest conversations, real feedback, and meaningful progress.
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Futuristic
I see what’s possible and help you connect your current decisions to a bigger vision, so you’re not just reacting, you’re building.
Focus
I bring structure and direction. We don’t chase everything; we prioritize what actually moves the needle.
Self-Assurance
I lead with conviction and help you do the same. Decisions get made, not delayed.
Significance
I care about meaningful work and measurable impact. The goal isn’t just growth—it’s growth that matters.
The Foundation Behind Awaken
Before Awaken, I spent over two decades leading and developingone of the top-performing sales organizations in the country.
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I wasn’t just teaching strategy—I was living it.
Leading teams.
Driving performance.
Making decisions that impacted real people and real results.
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And over time, I started to notice something. The biggest challenges women faced weren’t a lack of information.
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They were:
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Lack of clarity
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Hesitation in decision-making
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Overextension in leadership
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And operating without the right level of
support in the room
Not because they weren’t capable, but because
they were often trying to carry it all alone.
That realization changed everything. I didn’t leave
to “start something new.” I built Awaken to solve a
problem I saw over and over again.
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Women who were strong, driven, and capable…
but didn’t have a space that matched the level they
were operating at, or the level they were ready to
step into.
Why Awaken Exists
Awaken was built to be more than coaching.
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It’s a space for:
Clear thinking
Strong decision-making
Honest conversations
And measurable growth
Because growth doesn’t happen from more information.
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It happens when you:
See clearly
Decide intentionally
And take ownership of how you lead
That’s the standard.
Where You Go From Here
If you’ve read this far, you already know whether this is for you.
You don’t need more information.
You need a space that challenges how you think, sharpens how you lead, and holds you accountable to the results you say you want.
That’s exactly what I’ve built inside Awaken.
This isn’t for everyone.
It’s for women who are:
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Ready to make decisions instead of circling them
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Willing to take ownership of how they lead
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Looking for structure, not just support
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Committed to growth that actually shows up in their results
If that’s you, there are a few ways to step in:
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Join the Awaken Collaboration Team (ACT)
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Book a CEO Strategy Day
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Or start with a 1:1 conversation
Whatever the entry point, this is about moving forward with clarity and intention.
Your Next Step
You don’t have to wait until everything feels perfectly aligned.
But you do have to decide when you’re ready to lead differently.
If that time is now, I’d love to work with you.